Content Guidelines
My Process
Deep product dive
Research
Defining the voice and tone
Voice principles
UX Writing/language
Layout design
User interviews
Product owner interviews
Iterations
Final deliverable
Results
Consistent language
Personable voice
Varying and empathetic tone
Appropriate masking text
Diction
Creative messaging
Strong principles
Less confusion among designers and developers
Innovative and malleable set of guidelines
Referenced daily
Creating and defining the voice and tone of Vertafore
I gained a deep knowledge of the various, digital products the company has to offer. I understood the brand's personality and the type of voice desired. This led me to create and propose the new Voice Principles to the product team.
Research
I researched different companies to see what other content guidelines include or exclude. I took notes and identified different topics and outlines/layouts that would work best for our brand.
Tools
I wrote the guidelines in Sharepoint and created the layout and design in Figma.
Design
I iterated the layout and design multiple times while receiving feedback during design reviews.
Content
I constantly edited the guidelines while gaining insights during user interviews, design reviews and meetings with product owners. This led me to pinpoint any confusion and inconsistencies users experience.
The Guidelines:
(Screenshots of the master Figma file)
